create i will if you will challenge
create i will if you will challenge

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Submitted by Andy Ridley on Tue, 02/14/2012 - 11:21
My challenge to the Earth Hour community

Earth Hour’s challenge is no longer to connect people; the challenge is to offer a reason to connect. Any movement of change begins with symbolism - it’s a needed step to prove enough people care about an issue.

Earth Hour is past the beginning now, and lots of people are switching their lights off every year in March. We’re now at the stage of taking it beyond the hour.

I’m personally inspired by what I see happening around the world connected to Earth Hour, and the hour of “lights out” will always be a real moment of motivation for me.