EARTH HOUR UNVEILS SUPERSTAR NEW VIDEO
3 October 2012, SINGAPORE: Earth Hour today premiered its Official Video for 2013, with David Guetta’s “Without You” featuring Usher revealed as the highly anticipated soundtrack for the world’s largest campaign for the planet.
An energetic showcase of the best crowd-sourced footage from this year’s global lights off celebration, the video also introduced Earth Hour’s theme for the next three years, “I Will If You Will”; taking the passion of Earth Hour, beyond the hour.
Earth Hour 2012 embraced 7,001 cities and towns in 152 countries and territories, with hundreds of millions of people participating across all seven continents.
Created by Sydney-based award-winning design firm, Resolution™, the video displays a glimpse of the thousands of viral “I Will If You Will” challenges created in 2012, from international supermodel Miranda Kerr’s yoga challenge, all the way to a student organised high school flash mob challenge in Korea.
The video begins and ends with awe-inspiring images of our world from above, celebrating Earth Hour reaching the International Space Station for the first time in 2012, and an emotive visual reminder of the one thing that unites us all – the planet.
Earth Hour Global Co-Founder and CEO Andy Ridley says this year’s video reflects how “I Will If You Will” is the next step towards an interconnected global community, sharing the opportunities and challenges of a sustainable future.
“The video illustrates how every individual can become the inspiration to their own family, friends, peers and the world by sharing what they're willing to do to save the planet,” he says.
Creative Director of the Earth Hour 2013 video, Tim Dyroff of Resolution™, added that working directly with clients like Earth Hour is a very satisfying process.
“We work together to make the presentation as exciting and relevant to as wide an audience as possible. There are no rights and wrongs in this kind of work, and it’s really about collaboration and listening that gets good work like this out the door,” he says.
“I am determined to involve our business in campaigns that promote change for the better, and Earth Hour fits the bill perfectly.”
In 2012, Earth Hour’s digital footprint more than doubled from 91 million in 2011, reaching more than 200 million people across various online platforms around the world.
Earth Hour 2013 will take place at 8.30pm – 9.30pm on Saturday 23 March
Notes to editors
To view the Earth Hour 2013 video, please go to www.ehour.me/2013ViD
To download the Earth Hour 2013 video, please go to https://earthhour.org/media-centre/videos
Edit & Post Production: Resolution™
Audio: Uncanny Valley
'Without You' performed by David Guetta feat. Usher
Courtesy of What A Music Ltd
Under licence from EMI Music Australia Pty Limited
(Crus/Guetta*/Love/Riesterer*/Tuinfort/Usher) © Rister Editions / What A Publishing Limited. Administered by J Albert & Son Pty Limited. Used with permission
For Media enquiries and to interview Andy Ridley, CEO of Earth Hour, please contact: Benjamin Vozzo, Earth Hour Global Ph: +65 8223 1728 E: firstname.lastname@example.org
To interview Tim Dyroff, Earth Hour Creative Director, Resolution™, please contact: Lara Allen Ph: +61 2 9360 9908 E: email@example.com
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action. In 2012, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 reached over 2 billion people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.
WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.