RECORD EARTH HOUR PARTICIPATION WITH ONE DAY TO GO
MEDIA RELEASE 30 MARCH 2012
With one day to go until the biggest ever Earth Hour, a record 147 countries and territories are preparing to send a united message that now is the time to take action for the planet.
Hundreds of landmarks across more than 5000 cities and towns will go dark at 8:30PM on Saturday local time, with Libya, Algeria, Bhutan and French Guinea among those participating for the first time.
Earth Hour began in 2007 as a one-city initiative in Sydney, Australia and has since grown to be the world’s largest voluntary action for the environment.
This year, Earth Hour launched the I Will If You Will campaign to incentivise sustainable action beyond the hour. Thousands of individuals, organisations and governments have created an I Will If You Will challenge, inspiring their friends, colleagues and networks to be a part of their action towards a more sustainable world.
“Each and every one us play an important role in making a difference to the world we live in. As the lights go off around globe tomorrow, celebrate your commitment to the planet and inspire those around you to take action,” said Earth Hour Co-Founder and Executive Director, Andy Ridley.
The last country to usually go dark, Samoa has crossed the International Date Line and this year will kick off the lights off event as it traverses the globe over a 24-hour period. The last switch off event will wrap up in the Cook Islands.
Earth Hour is being supported around the world by global ambassador Miranda Kerr, cricket legend Sachin Tendulkar, the United Nations, Greenpeace International Executive Director Kumi Naidoo, former Vice President Al Gore, the President of Fiji Ratu Epeli Nailatikau, André Kuipers and the International Space Station, CBRE, the National Hockey League, FIFA, UEFA, Manchester United, Hilton Hotels, Girl Scouts of the USA, World Organisation of the Scouts Movement, UNESCO, UN Environment Programme, the International Trade Union Confederation, HSBC, World Association of the Girl Guides and Girl Scouts, Universal Pictures and the Lorax, actress Isabel Lucas, TV stars Bill and Giuliana Rancic, Colombian television presenter Claudia Bahamón and many more.
Landmarks switching off include the Sydney Opera House, Sydney Harbour Bridge, Tokyo Tower, Taipei 101, Great Wall Of China, Beijing National Stadium (Bird's Nest), Orchard Road Singapore, Lumbini Sacred Garden, Gateway of India, The BurjKhalifa, The Libyan Museum, Table Mountain, National Library of Belarus, Dubrovnik city walls, Eiffel Tower, The Louvre, Brandenburg Gate, Allianz Arena, Tower of Pisa, The Cupola of St Peter's Basilica in the Vatican, Buckingham Palace, Tower Bridge, The UK Houses of Parliament, Big Ben, Christ the Redeemer Statue, CN Tower, Las Vegas Strip, Times Square, Empire State Building, The UN Headquarters and more.
Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents.
Earth Hour 2012 will take place at 8.30pm – 9.30pm on Saturday 31 March Watch the 2012
Earth Hour video
Note to media: Downloadable video footage of the global event will be available for in four B-rolls for media covering major regions on the night at
featured Images of landmarks switching off and global Earth Hour events will be available at
Rebecca George, Earth Hour Global, Rebecca@earthhour.org +61 421 988 035
Benjamin Vozzo, Earth Hour Global, Benjamin@earthhour.org +61 415 194 219
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF and Leo Burnett. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action. In 2012, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as ‘the World’s largest campaign for the planet’.
WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.