MIRANDA KERR DARES THE WORLD TO SAVE THE PLANET FOR EARTH HOUR
Media Release: 13 March 2012
International supermodel Miranda Kerr has been announced as an Earth Hour global ambassador for the second consecutive year to use her voice to inspire people to participate in the new “I Will If You Will” campaign.
The model, entrepreneur and eco-advocate is the first celebrity to publicly announce an “I Will If You Will” challenge, which encourages people to go beyond the hour and take positive action for the environment.
Miranda Kerr has pledged to conduct a free yoga class if 500 of her fans upload their own “I Will If You Will” challenge to www.youtube.com/earthhour. View her challenge here.
Miranda Kerr said Earth Hour gives each and every one of us the incredible power to change the world we live in and take sustainability actions in our daily lives.
“I hope my first challenge inspires my friends, family and fans to make their own promise for the environment,” Kerr said.
“This year I’ve made the commitment to reduce my footprint by offsetting all of my travel. If we all adopt simple practices like recycling, switching to energy efficient lighting or paperless banking then we can make a difference together,” she said.
Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents.
Earth Hour 2012 will take place at 8.30pm – 9.30pm on Saturday 31 March
To make your “I Will If You Will” challenge and accept Miranda’s challenges visit www.youtube.com/earthhour
To follow Miranda’s story and join in the conversation visit http://www.koraorganics.com/blog/
For more information on Earth Hour visit www.earthhour.org
Rebecca George, Earth Hour Global, Rebecca@earthhour.org +61 421 988 035
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF and Leo Burnett. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action. In 2012, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as ‘the World’s largest campaign for the planet’.
WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.