Indonesia: Ini Aksiku! Mana Aksimu?
Massive Earth Hour growth in Indonesia driven by social media
Indonesia has embraced social media for this year's Earth Hour campaign, taking advantage of Twitter, Tumblr, Facebook and YouTube to mobilise mass grassroots participation for “Ini Aksiku! Mana Aksimu?” - the localised version of the global “I Will If You Will” campaign.
Known as Ini Aksiku for short, the campaign is responsible for expanding the number of Earth Hour cities in the country from 5 in 2011 to 21 in 2012 - a massive jump due largely to the time and dedication of volunteer teams. City volunteers are actively developing a viral online campaign to share their massive public actions for the environment.
From the western region of Indonesia in Banda Aceh, Sumatra to the island of Sulawesi in Makassar, the Indonesian community will be able to support various activities in the lead up to Earth Hour including photo, video, and blog competitions that are running via their social networks. Highlights are constantly featured and refreshed on Twiticker, which collates activity from Indonesia and Earth Hour around the globe.
Using the #IniAksiku hashtag on Twitter, the local Indonesian Earth Hour teams are amassing a list of actions of people’s commitments. The Earth Hour Indonesia YouTube page has almost 40 IWIYW videos uploaded, from the likes of popular songwriter and Earth Hour ambassador Nugie to Davina Veronica Hariadi. Nugie is promising to sing all his songs from his album and upload them on youTube and Davina will select 5 Twitter followers to go on a date her with at an Earth Hour event, March 31, 2012.
To follow their visual activity on Tumblr you can check out:
See their photo compilation of on-going campaign activities in Indonesia on Flickr