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24 June 2011: Earth Hour Ambassador Miranda Kerr has embraced the Beyond the Hour message and initiated a charity drive with eBay for the urgent and sustainable rehabilitation of the earthquake and tsunami stricken areas of Japan.
Miranda has asked her family and friends to join in the effort, including husband Orlando Bloom, indie rock gods Kings of Leon and actor Verne Troyer. They have all signed specially made T-shirts with ‘Have Courage Japan’ printed in Japanese text below the Earth Hour logo. The T-shirts will be auctioned off on eBay, with 100 per cent of the proceeds going to WWF Japan’s dedicated rehabilitation fund for the Tohoku Disaster Recovery Project.
These coastal districts in Eastern Japan were the hardest hit following the earthquake and tsunami disaster that took place on 11 March 2011. Over 23,000 people were killed or are missing, and hundreds of thousands were left homeless. These communities are in even more urgent need, as another 6.7 magnitude inland earthquake has hit the area again in April. The ongoing fund hopes to provide vital support to restore and recover in an environmentally sound manner for these communities from these unprecedented natural disasters.
As an extra thank you to the winners, Miranda has offered to follow the winning bidders of the auction on her Twitter account. This is a unique way to connect with Miranda and to have the world know about the difference that is being made.
The auction is operating internationally and will end on Wednesday 29 June at 20:30 AEST /10:30 GMT.
For more information please visit:
Earth Hour – www.earthhour.org
eBay Auction – http://stores.ebay.com.au/inDemand-Causes/Earth-Hour.html
High res image of Miranda Kerr © WWF/ Chris Colls: http://www.divshare.com/direct/15165028-ec0.jpg
For media enquiries and to interview Andy Ridley, Executive Director of Earth Hour, please contact:
Winston Su,
Earth Hour Global
Ph: +61 (0) 410 251 241 E: winston@earthhour.org
