Electricity for lighting accounts for almost 20% of electricity consumption and 6% of CO2 emissions worldwide. If not addressed immediately, global energy consumption for lighting will grow by 60% by the year 2030.The en.lighten initiative aims to reduce CO2 emissions by almost half if all developing and emerging countries join as Partners.

In his role as the ‘Global Kids’ Ambassador for Earth Hour, Pocoyo reaches out to his fan base of millions of young children, their parents and caregivers across the globe to demonstrate how each and every one of us can take part in saving planet Earth.

Thousands of Girl Scouts across America will be participating in community activities to support Earth Hour on March 26 with some examples of projects including:
 
The Girl Scout Council of the Florida Panhandle encouraging people to lower energy use by replacing regular light bulbs with compact fluorescent lamps (CFLs). More than 400 girls have distributed 3,500 CFLs at cookie booths across 19 counties as part of the campaign.