Earth Hour Recognized For PR Excellence

6 March 2015, SINGAPORE- WWF’s Earth Hour is pleased to have received four awards for last year's ‘Use Your Power: Be A Superhero For The Planet ’ global campaign at Marketing magazine’s PR Awards 2015 ceremony held in Singapore on Thursday 5 March 2015. Earth Hour Global, headquartered in Singapore, is thrilled to have been awarded the gold trophy for ‘Best Digital Communication Strategy’ and ‘Best PR Campaign by an In-House Communications Team’ and the silver trophy for ‘Best Employee Engagement / Internal Communications’ and ‘Best Event-led PR Campaign'. The PR Awards launched last year by Marketing magazine recognize brands that have achieved measurable success, through sound and strategic communications.

“Uniting hundreds of millions of people across six continents to take action around a cause requires creativity and innovation especially when it is our planet that is at stake,” said Sudhanshu Sarronwala, Chair, Board of Directors, Earth Hour Global. “This recognition further strengthens our resolve to inspire people to use their power and change climate change.”

In 2014, Earth Hour supporters around the world achieved a ban on plastic in the Galapagos Islands, a UNESCO world heritage site, and planted millions of trees in Kazakhstan. Earth Hour also raised contributions to bolster climate change resilience in vulnerable communities, promote the use of fuel-efficient stoves and reduce the carbon footprint of thousands of schools.

Earth Hour's successes in 2014 were achieved through a powerful communications and marketing campaign encompassing traditional, online and outdoor media that urged people to use their power and be a superhero for the planet. The campaign was supported by global agency Starcom MediaVest for international pro-bono media placement and also collaborated with Sony Pictures and the cast of The Amazing Spiderman 2, namely Andrew Garfield, Emma Stone and Jamie Foxx each of whom supported a crowdfunding project on the Earth Hour platform and participated in the annual lights-off event in Singapore, Earth Hour's home. Their participation at the event preceded by an awareness and outreach programme at the Commonwealth Secondary School in the city also won WWF-Singapore and their agency, The Hoffman Agency, the Silver award in ‘The Most Creative PR Stunt’ category.

“As we thank Marketing magazine, we also want to thank all of our supporters around the world for their commitment to Earth Hour. Award-winning communications campaigns give voice to Earth Hour, but our supporters give voice to the urgent need to protect our planet,” added Sarronwala.

Since 2007, Earth Hour has mobilised businesses, organizations, governments and hundreds of millions of individuals in over 7,000 cities and 162 countries and territories to act for a sustainable future. The ninth edition of Earth Hour will take place at 8:30 pm local time on Saturday, 28 March 2015.

With the window of opportunity for climate action narrowing, Earth Hour organizers are already working with citizens, policymakers and businesses to drive progress on climate in over 120 countries. Earth Hour is working with farmers and fishermen impacted by climate change from Australia to Colombia, raising climate awareness in schools in Europe and Africa, lobbying for climate-friendly legislation in Russia, Malaysia and Ecuador and promoting access to renewable energy in Nepal, the Philippines and China. 

Through its crowdsourcing and crowdfunding platform --powered by Singapore-based Crowdonomic --outreach initiatives and special events, Earth Hour demonstrates how the action of each individual can build a powerful force of hundreds of millions to change climate change. Visit www.earthhour.org/tracker -- powered by Timescape -- to see local events or to create your own Earth Hour activity. Log on to www.earthhour.org for more stories and articles on the change that the collective power of the crowd can achieve.

Link to the official Earth Hour 2015 video: http://www.ehour.me/eh2015vid

Link to photos on Earth Hour activities around the world:

http://www.earthhour.org/photo-galleries

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For media inquires or requests for press interviews, please contact:

Rucha Naware, Communications Manager - Earth Hour Global; rucha@earthhour.org +65 8148 2477

About Earth Hour:

Earth Hour is WWF's global environmental movement. As one of the first open-sourced climate change campaigns, Earth Hour has grown from a symbolic event in one city to the world's largest grassroots movement for the environment. In 2014, Earth Hour engaged individuals, businesses and organizations in over 7,000 cities and 162 countries and territories during the hour and beyond. In 2015, Earth Hour aims to harness the power of its millions of supporters worldwide to change climate change.

About WWF:

WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

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