Welcome to the Earth Hour global community!
You join millions who turned off the lights for an hour to spark inspiration to do more for the planet and take action beyond the hour. As part of our community, you'll be kept updated with information and opportunities to participate in the Earth Hour movement. Follow us on Facebook, Twitter and YouTube for a full 360-degree engagement.
Lets unite people to protect the planet!
Earth Hour Header 2014
EVENING WEAR FOR EARTH HOUR
Sometimes even pandas wear ball-gowns and tuxedos.
Here at WWF-SASSI (the Southern African Sustainable Seafood Initiative), a consumer outreach programme within WWF-SA, our work centres around providing information to South African consumers about the relative sustainability of priority seafood species being sold on our market, coupled with raising awareness around issues of overfishing. As a result, we are constantly in the process of creating and developing tools which can assist our consumers in making a sustainable seafood choice.
When our team heard about the I Will If You Will theme for Earth Hour 2012, we immediately saw this as the perfect opportunity to create a fun-filled challenge for consumers and our corporate partners to make sustainable seafood choices and in exchange, we, as a team, would step out of our comfort zones and do something completely out of the ordinary.
We grabbed our Panda suit and, while I sat engulfed in black and white fur, we filmed the clip for our first challenge: if 100 restaurants turn their lights off, host candle-lit dinners for Earth Hour and create a SASSI green-listed seafood recipe, the WWF-SASSI team would don evening wear to work for one week!
Now, being a group of conservationists, our usual work attire consists of jeans and t-shirts, with shoes being optional! This challenge would therefore entail us completely skipping the formal work attire and jumping straight into ball gowns and tuxedos; definitely not our comfort zone! And, to our satisfaction, our restaurant supporters rallied behind us! In the end, we managed to just beat our target, with 101 restaurants accepting our challenge.
To say a big thank you to the restaurants that had supported us, our WWF Marine Team donned their ball gowns, high heels, bowties and tuxedos for one week.
Make sure to check out the video of the Pavement Concert we held to say thank you to the consumers who did their bit, and check out the pictures of us in our formal wear.
Roxanne Abrahams, WWF-SASSI