Celebrities show their support Earth Hour 2013
Superstar celebrities all across the world are stepping up to show that they care for the planet through Earth Hour this year.
Jessica Alba, actress and co-founder of The Honest Company, is the Earth Hour 2013 global ambassador. Alba along with the other co-founders of eco-friendly family brand The Honest Company, Christopher Gavigan, Sean Kane and Brian Lee, are lending their support to the cause through a fun ‘I Will If You Will’ challenge, in line with the company’s focus on promoting health and sustainability.
“Christopher, Sean, Brian and I, founders of The Honest Company, will let our kids dress the whole Honest team, including us, for work for one day if 10,000 people commit to switch to using non-toxic products in their homes,” Alba said.
Support for the campaign has also been shown by big names on social media. Alejandro Sanz, Doutzen Kroes, Ian Somerhalder, Gisele Bunchen, and Alicia Sliverstone are just some of the celebrities using Twitter and asking fans to turn off their lights on March 23, 8:30PM.
However it is really the celebrities from across Asia that are leading the global ambassador efforts for Earth Hour this year, lending their voices of support for the campaign and taking up the challenge to inspire ongoing positive actions for the environment beyond the hour.
Nadya Hutagalung, Utt Panichkul, Pevita Pearce, Andy F. Noya, Ariel from NOAH, G.E.M., Eason Chan , Kay Tse, Shruti Hassan, Marc Nelson, Rovilson Fernandez, Mikee Cojuangco-Jaworski, Bathiya & Santhush (BNS), Li Bingbing, Yu Quan, Chen Yibing , Li Yundi, Li Yuchun, Harlem Yu, Sonia Sui, JJ Lin, Amber Kuo, Christine Fan and S.H.E are among the biggest names in Asia supporting the global environmental movement now in its seventh year.
“The issues that face our planet are as relevant to Asia as they are to the rest of the world. As our economies grow and Asia becomes the predominant economic force across the planet, we have to pause and think about what legacy we want to leave, not only for our countries in the Asian region, but also for the whole planet,” says Nadya Hutagalung, WWF Earth Hour ambassador and host of Asia’s Next Top Model.
Nadya is the face of the 'One Degree Up' campaign in Singapore, as part of Earth Hour's global 'I Will If You Will' initiative, and has pledged to plant 100 baby trees in the Heart of Borneo If 20 shopping centres in Singapore pledge to support the campaign by turning their air conditioners up by one degree.
Over in Europe, famous musicians are paving the way for positive environmental outcomes. In Denmark, Erann DD and Shaka Loveless will be performing at Denmark’s Earth Hour 2013 concert. They are also inspiring fans to go beyond the hour with I Will If You Will challenges.
Shaka Loveless will let fans decide two of the songs he will sing at the Earth Hour concert if 130 Danes wash their clothes at 30 degrees. While Erann DD will drive 345 km from Copenhagen to Skagen if he can get 100 Danes to try an electric car.
British pop band McFly have asked their fans to #doitinthedark. They’ve already completed their #IWIYW challenge, having collected 10,000 likes for WWF-UK’s Facebook page and have released videos of themselves doing the Harlem Shake and as baby pandas to promote Earth Hour. They will be performing a live concert on the night of Earth Hour that will be stream live via YouTube.
Earth Hour has never been heavily dependent on celebrity, but there is no denying that support from these stars does take campaign to new levels!